About Laurie
Laurie is the Marketing Project Manager and Creative Resources Manager of Rejuvenation in southeast Portland. It's a popular store that recreates vintage hardware and lighting for old houses. A second store opened in Seattle in 2004.
Laurie is a marketing guru and copywriters' boss. The Rejuvenation catalog is the major publication she overseas in her present job.
She has been involved with interviewing, "testing" and hiring outside copywriters, both at Rejuvenations and at other jobs.
She has also been involved with ad copy, web copy, PR copy and catalog copy. She says she has had to jump in and write all on occasions.
Copy from Rejuvenation's site:
At Rejuvenation, we are passionate about period lighting and hardware. We bring back beautiful and enduring designs of the last 115 years with exacting attention to quality, authenticity, and value.
26 comments:
What are the major differences between ad, web, PR and catalog copywriting?
What college did you attend?
Is copy writing something you always wanted to do?
Do you have any advice about writing in the workplace?
Do you have any pet peeves about other people's writing?
What led you to work at Rejuvenations?
I took a picture of my son dressed as a Jedi and used Photoshop to place his image in an original Star Wars movie poster. I would like to have the poster printed for him, but I think any print shop will reject the image due to the copyrighted characters on the image.
Can you explain the general guidelines regarding copyright, parody, and personal use?
In what ways has the internet affected copywriting?
How do you know when you have a product or method that will be marketable now and sustainable in the future?
Who are your major market contributors? How do they most often hear of your business?
When you say that you "test" outside copywriters, what does this mean?
Has writing always come natural to you or have you struggled with it?
Kat indicated that you have experience in ad copy, web copy, PR copy and catalog copy.
Which do you prefer?
Do you find one to be more effective than another?
What are some of the changes you would need to make to adapt something from one form to another, for example to switch from ad copy to web copy?
When "testing" or hiring outside copywriters, what do you look for?
Was being a marketing guru and copywriters boss a long term goal of yours, or something you found you just loved doing?
Whats your educational background?
Since the Internet is global, if someone from another country uses information copyrighted in the U.S., does the U.S. copyright law still apply?
What exactly is "fair use"?
Can you explain the concept of "derivative work"?
What made you get involved with this field?
What are the in's and out's of copy writing?
What's your method for overcoming "writer's block"?
Do the words lead the images, or do the images lead the words?
How do you deal with creating advertising for a product you are not enthusiastic about, or don't like?
What are the most interesting challenges you face?
What exactly is copywriting?
What are your weaknesses in writing and how do you get around them?
What got you started in copywriting?
Hi Laurie, thanks for coming to speak to our class. Here are a few questions I have:
1. Have you found it easier, or more rewarding to write copy for a particular product/event/organization/etc? Or is all copy roughly the same?
2. When writing copy, are you more influenced by the product you are advertising, or the audience you are selling to? How does this affect how you write?
3. With the increasing influence of nontraditional marketing techniques (especially via the internet), what do you think the advertising industry will look like in 50 years?
What is a typical day in the office like for you?
What do you enjoy most about your work?
What do you enjoy least about your work?
What has been your most memorable assignment in your career thusfar?
How do copywriting and marketing work together? Are there particular laws(copywriting) that regulate how one can market in the U.S?
What is the typical background and education of a professional copywriter?
What kinds of careers can a position in copy writing lead to?
What lead you into copy writing?
John already asked you what your educational background is, but I am curious about your degree and any previous jobs you have had in this area?
I would like to know the basic facts about this job (from your experience), did you specifically apply for this job, or did you fall into it?
Can you explain the difference between copyright, trademark and patents?
If your company patents some of your parts. Are you involved in patenting any of the lighting and house parts?
Since your company "recreates" designs, Do you deal with current and/or expired patents that your company has to deal with and ask permission to recreate?
Hi Laurie,
1. How has your work changed your writing?
2. What do you enjoy about your field of work?
3. Is copywriting everything you thought it would be when you got the job?
1. What is the single best investment you've made in your copywriting career?
2.How much is the average cost for copywriting services?
3. On average, how long does it take to complete a single copywriting project?
4. what is, if any, the biggest mistake you've made in your business?
Do you find your job rewarding?
What is your educational background?
What has been the most rewarding aspect of your job thus far?
Post a Comment